Hedoines first, fashion essentials second
Creating a world that elevates & celebrates hedonistic heroines
Stark, mutig, feminin, badass.
The Hedonistic Heroine
Als bekennende hedonistische Heldinnen glauben wir, dass Du den Kuchen haben kannst und essen solltest. Wir arbeiten hart, wir feiern ausgelassen, und wir liegen in Hängematten mit Wein und gutem Buch in der Hand.
We, like you, have high expectations of ourselves and the world around us. We, like you, see something that is broken and fix it. That's why we innovate, reinvent, test and test some more to make you the best possible fashion essentials. More sustainable, higher quality, premium. That is why we created Hēdoïne.
TRIFF ALEX & ANNA
Die Hedoines hinter Hedoine
In our pre-Hēdoïne lives in banking and consulting we met some extremely incredible women. You know, those kindred spirits you just click with. They’re rare, but they do exist. Strong, bold high flyers. The fun ones – intelligent, mischievous, energetic and unconventional. We call them Hēdoïnes; hedonistic heroines. It is these women who inspired us to quit our jobs and create a brand just for them.
In 2018 Hēdoïne entered the world. A brand we have dedicated to crafting high quality, sustainable fashion essentials for the hedonistic heroine’s pursuits, whether they be work, play or anything and everything in between.